Customer Profiling and Care

A simple 5 step approach to creating customer profiles, authored by The Whole Brain Group.  ‘Everyone knows you need to create a successful marketing strategy in order to have a successful business. Before you decide on how to market to potential customers, make sure you first take the time to figure out who you are marketing to. Don’t neglect one of the most important aspects of marketing: defining your ideal customer.’

Here is an example sheet to create a profile of potential customers of a food product.

'Skills You Need' is a website (US) devoted to developing life skills and it has a useful section on ‘customer service skills’.

This project is funded by a generous donation from Mr & Mrs T Hubbard, New York, USA through the NTS Foundation USA and by a grant from the Ernest Cook Trust
Ernest Cook Trust NTS Scotland USA Cromfting Connections
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